General Data Protection Regulation (GDPR)

On May 25, 2018, the EU General Data Protection Regulation (GDPR) goes into effect across the European Union. GDPR replaces the 1995 EU Data Protection Directive. It is designed to standardize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

Rest assured, Advolt is fully committed to GDPR compliance across every aspect of our business. As a trusted partner of leading brands across the globe, Advolt is dedicated to protecting consumer privacy while generating value for our publisher partners and creating a safe and transparent marketplace for advertisers. As part of this promise to our customers, Advolt is dedicated to helping each and every one of our valued partners ensure they’ve taken the appropriate steps to ensure GDPR compliance.

What is GDPR and how does it affect your business?

The key stakeholders in GDPR are defined as follows

The GDPR places legal obligations on both the controller and processor as follows

Failure to comply with GDPR can result in strict penalties for non-compliant companies. As a trusted custodian of your data (either as a controller or a processor), Advolt is fully committed to compliance and to helping you on your GDPR compliance journey.